From AANR's Linda Berry:
Nudity (and Humor) in Advertising
This week we learned about several advertising campaigns featuring nudists or a nude recreation theme. The first promotes a new running shoe developed by Nike. The second occurred in London , England , when French carmaker Peugeot arranged for 302 “nudists” (okay, they were adorned with body scarves and body stockings) to appear publicly to promote the company’s new 302 Cabriolet convertible. Finally, we have had several calls about a television advertisement for Marshall ’s shoes in which the well-known store chain claims to have an overstock of shoes available at great prices due to another shoe store owner’s failure after calling her store a clothing-optional boutique.
We feel such campaigns are deserving of mention in our weekly report although we wince at times when we see nudism depicted as a joke or associated with tongue-in-cheek humor.
On one hand, it is arguable that some of this advertising only serves to further stereotypes about our favorite form of recreation. For example, AANR advocates for nudity within appropriate settings rather than downtown London as Peugeot would have it appear. And we know that, thanks to the strong demographics among AANR members, a store would be likely to succeed by catering to them.
However, it is also true that nudity within these advertisements is depicted as something fun, rather than sexual. And, as you’ll see from the Nike promotion, advertisers are becoming more and more comfortable showing nude bodies, including bare breasts and buttocks. If companies are confident that they can use nudity to promote products without damaging their valuable brands, it means that they believe the general public is becoming more and more okay with it.
We’ll let you view the following and decide for yourself.
You can see the Nike ad by clicking here:
http://www.youtube.com/insidenikerunning
Nudity (and Humor) in Advertising
This week we learned about several advertising campaigns featuring nudists or a nude recreation theme. The first promotes a new running shoe developed by Nike. The second occurred in London , England , when French carmaker Peugeot arranged for 302 “nudists” (okay, they were adorned with body scarves and body stockings) to appear publicly to promote the company’s new 302 Cabriolet convertible. Finally, we have had several calls about a television advertisement for Marshall ’s shoes in which the well-known store chain claims to have an overstock of shoes available at great prices due to another shoe store owner’s failure after calling her store a clothing-optional boutique.
We feel such campaigns are deserving of mention in our weekly report although we wince at times when we see nudism depicted as a joke or associated with tongue-in-cheek humor.
On one hand, it is arguable that some of this advertising only serves to further stereotypes about our favorite form of recreation. For example, AANR advocates for nudity within appropriate settings rather than downtown London as Peugeot would have it appear. And we know that, thanks to the strong demographics among AANR members, a store would be likely to succeed by catering to them.
However, it is also true that nudity within these advertisements is depicted as something fun, rather than sexual. And, as you’ll see from the Nike promotion, advertisers are becoming more and more comfortable showing nude bodies, including bare breasts and buttocks. If companies are confident that they can use nudity to promote products without damaging their valuable brands, it means that they believe the general public is becoming more and more okay with it.
We’ll let you view the following and decide for yourself.
You can see the Nike ad by clicking here:
http://www.youtube.com/insidenikerunning
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Also...in the March and April AANR Bulletin's, Sandpiper's Resort had several photos and descriptions highlighting our talent shows. It may be too small to actually read here, but come see me if you want to read my copies...or ask around. Several peeps subscribe.
Enjoy this picture...you'll never again see this act!
Enjoy this picture...you'll never again see this act! Buy your DVD now...the sharks and dolphins have retired.
And the pigs?
And the pigs? Let's just say the costumes are available
for the next generation to become pretty porcine perfection.
1 comment:
Sue, have you considered submitting the items to Going Natural/Au Natural, the magazine on the FCN/FQN? Sandpipers is a member club and has a significant number of Canadian members. I know that GN/AN often covers events such as these.
The editor of GN is Paul Rappoport. His e-mail addy is editor@fcn.ca.
Might as well get the coverage in another mag.
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